Jillian Michaels ad ploy

In the July edition of Oxygen magazine, there is an ad for Jillian Michaels videos. The ad states you pay just $4.95 for shipping to get 2 of her DVDs (30 Day Shred and Shred It With Weights). It also says see her website for details. Today I finally did.

Here’s what the ad doesn’t say. These videos sell for less than $10 each, so they are not that expensive to begin with. In order to get the discounted price, you have to also sign up for her online program at $4/WEEK.

You’ll get 2 weeks free and can cancel anytime. However, marketers know that if you don’t cancel right away, chances are after just 2 weeks, you probably won’t. Then you’ll be billed $4 every week. That’s $200/year just because you wanted less than $20 worth of DVDs.

So unless you’re one of those savvy people who can remember to cancel memberships like this or you really want her online service anyway, save your extra money and run to the video store instead. Who knows, they may even be having a sale.

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